Why are fertility rates at an all-time low? Since the figures for England and Wales were released last week, we’ve heard the same old theories. The cost of living means that couples can’t afford to start a family. Career-hungry women are eschewing children. Childcare and house prices mean that families are reluctant to expand. Yet these analyses ignore a key group: those who would like to have children with a partner but are single. In a...

With its imposing red brick houses, neat gardens and red postbox, Baskerville Road in the borough of Wandsworth is a classic example of family residences in the more affluent areas of London...

Shoppers have been secretly filmed by big stores to try to make them spend more. Tesco, Boots, Sainsbury's and Co-op all commissioned SBXL, a little-known behavioural analysis agency, to record customers...